Only days after its grand launch in Japan, FUJIFILM unveiled its new powerful and superior camera lines -- the FUJIFILM X-Pro2 premium interchangeable lens camera and the more compact FUJIFILM X7 -- in the Philippine launch held recently at the Discovery Suites, Ortigas. The
worldwide launch was led by FUJIFILM Corporation President Shigehiro Nakajima
and FUJIFILM executives in Tokyo, Japan.
Known as one of the world's highly regarded camera brands, FUJIFILM holds the distinct recognition of starting the mirrorless revolution in 2012 with its retro-styled X-Pro1. Like its predecessor, the newly launched FUJIFILM X-Pro2 is a flagship model that takes advantage of the best in FUJIFILM technology. It is set to change the way Filipinos look at the more lightweight, powerful and aesthetically superior volition to DSLR cameras.
Known as one of the world's highly regarded camera brands, FUJIFILM holds the distinct recognition of starting the mirrorless revolution in 2012 with its retro-styled X-Pro1. Like its predecessor, the newly launched FUJIFILM X-Pro2 is a flagship model that takes advantage of the best in FUJIFILM technology. It is set to change the way Filipinos look at the more lightweight, powerful and aesthetically superior volition to DSLR cameras.
A well-kept secret that was three years in the making, FUJIFILM
X-Pro2 is an ideal tool for professional photographers. It boasts of the world's
only Hybrid Multi Viewfinder, making use of the exceptional Electronic
viewfinders (EVF) used by mirrorless cameras and optical viewfinders which most
documentary, reportage and street photographers prefer for a more natural view.
It incorporates them both, harnessing a technically remarkable
Multi-Magnification ability that automatically switches viewfinder
magnification according to the lens the photographer is using plus the
Electronic Rangefinder so it simultaneously displays the electronic viewfinder
on top of the optical one. With the FUJIFILM X-Pro2, photographers get the best of both worlds.
FUJIFILM X-Pro2 also has a newly developed 24.3MP X-Trans CMOS III
sensor and high-performance X Processor Pro image processing engine that can
deliver stunning images with a perceived resolution far greater than the actual
number of pixels used.This camera is also built with magnesium alloy and is
tightly sealed in its 61 points. It is dust-proof, splash-proof and capable of
operating in temperatures as low as 10°C. The X-Pro2 also has dual SD card
slots which gives more preferable room for your images. It also holds 4x the
processing speed of conventional image processing engines, giving optimum write speeds, faster start-up time aside from the increased resolution to
enable high speed continuous shooting speeds in
sports and action shots.
Aside from the powerhouse X-Pro2, the FUJIFILM X70, the best option in a compact design, is the first of its kind in a new line, being the first
X-Series model to offer a touchscreen display that rotates 180 degrees. This
would enable users to shoot from various angles and perfect those warranted
selfies. The camera also comes with a Fujinon18.5mm F2.8 lens which would be
splendid for group shots or spectacular landscapes, seascapes and sunsets adept
for the Philippine setting.
The X70 weighs approximately 340 grams and is the lightest X-Series
camera with an APS-C sized sensor. It comes with a well-designed milled
aluminum exposure compensation and shutter speed dials, which makes it so easy
to quickly access key features, and the aperture and focusing rings are made
from the same material to lessen the camera's weight. Moreover, apertures can be changed in 1/3
or 1 stop increments and the focusing ring doubles up as a control ring for
quick access to a range of functions.
FUJIFILM X70 is a pocket-sized wonder that delivers high quality
images that is unique to X-Series models. The unparalleled color reproduction
technology and the unique Lens Modulation Optimizer (LMO) image processing
technology are a result of FUJIFILM’s 80 years of experience and expertise in
photographic technology research. Its impressive hardware automatically corrects
optical defects such as diffraction to achieve striking sharpness and realistic
three-dimensional effect.The on sensor phase detection AF works ultra-fast at
0.1 second and the high-speed proprietary EXR Processor II image processor
makes the camera start up in just 0.5 second. The shutter time lag is almost
negligible at 0.01 second and gets a shooting interval of 0.5 seconds. FUJIFILM X70
is unbelievably fast, powerful and exceptionally compact.