SAS has been ranked Leader in the Wave for SAS® Customer Intelligence 360, earning the highest score of all vendors in the strategy category.
With its powerful out-of-the-box analytical capabilities as it helps craft compelling next-best experiences, SAS provides customer and marketing analytics for all skill levels, ranging from “do it for me” techniques for business users to “do it for yourself techniques” for the data scientist community.
According to the The Forrester Wave™: Customer Analytics Solutions, Q3 2020 report, “SAS satisfies two very different analytical personas with two complementary offerings. First, it provides powerful out-of-the-box analytical capabilities for marketers and other business users in its Customer Intelligence 360 offering. Second, data scientists and more technical users who wish to build custom models relish the analytical horsepower in the SAS Viya platform.” All skill levels can easily identify and implement next-best experience scenarios.
Last month, SAS introduced four new global service offerings to help marketers of all skill levels accelerate the value delivered through analytics via a hybrid marketing approach.
- The SAS 360 Digital Insight Service enables digital data to be collected from online channels to inform business decision making
- The SAS 360 Customer Insight Service helps organizations take advantage of the scale and diversity of customer data
- The SAS 360 Attribution Service helps organizations develop an analytical attribution program
- The SAS 360 Data Activation Service takes an organization from digital data collection and connectivity all the way to third-party activation.
In addition to being top ranked in the Strategy category, SAS received the highest possible scores in the governance, business impact measurement, product vision, product roadmap, performance, and professional services criteria. SAS also received the highest possible scores in the customer analytic solutions revenue, and number of customers criteria. The Forrester report further states, “SAS has the right existing functionality and product roadmap to achieve its vision of offering “approachable end-to-end analytics to optimize every customer interaction.”
“We believe SAS’ recognition as a leader in this evaluation speaks to the fact that delivering strong customer data management, advanced analytics, and activation capabilities – all while governing the end-to-end marketing process – is what SAS does best,” said Jonathan Moran, Global Product Marketing Manager for SAS Customer Intelligence. “As the future of marketing continues to trend more towards digital analytical depth and insight, brands can rely on SAS to deliver superior marketing and customer strategies by making the customer the center of the brand’s universe.”