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The historic championship title won by the UP Fighting Maroons in the UAAP Season 84 Men's Basketball finals also marked a milestone for Cignal, UAAP's broadcast partner.
Just as UP ended the university's 36-year title drought by beating the Ateneo Blue Eagles in Game 3 of the finals series, Cignal also registered some remarkable achievements, with its live coverage of the UAAP games reaching millions of Filipinos via free-to-air channel TV5, while Cignal’s UAAP Varsity Channel championed OTT via the Cignal Play App with record-breaking viewership.
Sports fans of all ages who thronged the Mall of Asia for the intercollegiate basketball crown match between Ateneo and UP saw a heart-stopping game that was literally settled in the final seconds of Game 3. On TV5, the game registered an average minute rating (AMR) of 2.8% (10.45 SHR) or over 4 million audience reach and was the network’s highest rated program on May 13. The live airing AMR peaked at 5.5% during the final minutes of the game.
Game 3 of the UAAP S84 men’s basketball finals was the highest rated program on TV5 in the last three weeks, lifting the ratings up by 13% versus the previous weekday (May 6). On average, 1.3 million viewers tuned in every minute of the UAAP Finals Game 3 on TV5.
For OTT Streaming on Cignal Play, Game 3 also garnered over 333,000 site and app visits, with its peak at 30,000 concurrent users for the final minutes of the game, the highest traffic numbers for a live finals match since the app was launched. The UAAP Varsity Channel remains to be a pillar driver of paid subscriptions for the app, which continues with the ongoing coverage of UAAP Volleyball, and the Cheerdance Competition happening this Sunday, May 22.
Social media views and engagement were also remarkably boosted by their UAAP content, scoring over 700,000 YouTube views for the platform’s UAAP content.
Cignal boasts of a comprehensive coverage of UAAP Season 84 that allows fans to watch the games through different platforms – on free and pay television, desktop, and mobile. The games are aired on free television via TV5 and One Sports (channel 59). For Cignal subscribers, all UAAP games and related content are available on the UAAP Varsity Channel 263 in High Definition. More than just the Season 84 games, the channel also broadcasts classic UAAP matches and documentary-style shows that feature current UAAP athletes. Cignal Play, which caters to fans who opt to stream the games online, can be downloaded for free from Google Play store and the Appstore.